Everything you need to know about wait time transparency
Research in service psychology shows that uncertainty makes waiting feel significantly longer than the actual time elapsed. When clients don't know how long they'll wait, their anxiety increases and time perception distorts[1].
Wait time displays address two critical psychological factors:
The display doesn't actually reduce medical wait times—it reduces perceived wait time by eliminating the anxiety of uncertainty.
This is a common concern that research disproves. Studies of emergency departments and service centers show that transparency about long waits actually reduces complaints, not increases them[2].
Here's why:
The data is clear: transparent communication about delays leads to higher satisfaction scores than hiding the information.
Busy emergency veterinary practices report this question being asked 40-60 times per shift. That's:
A wait time display answers this question automatically, all day, every day, without interrupting your staff's workflow.
Yes. If you have any TV or monitor with an HDMI input, it will work. You'll need:
Total setup time: 5 minutes. No technical expertise required.
Depends on your plan:
Professional Plan ($99/mo): Manual updates via simple web dashboard on any device. Staff can update wait times in 10 seconds from their phone, tablet, or computer.
Premium Plan ($199/mo): Automatic updates from your practice management system (ezyVet, Pulse, Cornerstone). Wait times update in real-time based on actual queue data—no manual entry required.
The dashboard displays:
All content is customizable to match your practice's priorities and brand.
Yes. You can customize:
For multi-location practices, each location can have its own customized dashboard.
The free trial includes full access to either the Professional or Premium plan:
You choose which plan to trial based on whether you want manual updates or PMS integration.
Professional ($99/month):
Premium ($199/month):
Multi-location pricing:
Each location gets its own customized dashboard with separate branding, wait times, and content. Centralized management dashboard available to view all locations simultaneously.
One-time setup fee: $500 base, tiered for multi-location deployments.
Present it as an investment in client experience and staff efficiency:
Measurable Benefits:
Low Risk:
The cost is roughly equivalent to 4-5 hours of front desk labor per month, while saving dozens of hours in reduced interruptions.
The dashboard requires internet connectivity to display. If your internet goes down:
For critical operations, we recommend having a backup internet connection (mobile hotspot as backup).
Premium plan includes automatic integration with:
Using a different PMS? Contact us about custom integrations.
Yes. You can display the same dashboard on multiple screens in different areas:
Each screen just needs its own streaming device pointed to your dashboard URL. No additional cost for multiple displays at the same location.
All data is encrypted in transit and at rest. The dashboard displays only aggregate information—no patient names, medical details, or personally identifiable information. Wait time calculations are based on anonymized queue data.
For PMS integrations, we use read-only API access with minimum necessary permissions. Your practice management data remains secure in your PMS.
The opposite is true. Research shows that clients are more tolerant of delays when they understand why they're happening[1].
When your dashboard shows "12 patients waiting, 3 veterinarians available," clients understand you're busy because you're helping many pets—not because your practice is inefficient. This context transforms frustration into patience.
Additionally, busy practices are perceived as successful practices. Clients interpret high patient volume as a signal of quality care.
First, define "embarrassingly long." Emergency veterinary medicine inherently involves unpredictable wait times—this is expected and understood by clients seeking emergency care.
That said, if your wait times are genuinely problematic:
If wait times are truly unmanageable, that's an operational issue requiring staffing or process changes—not a transparency problem.
Small practices benefit even more than large ones:
The 30-day free trial lets you test with zero financial risk.
[1] Maister, D. H. (1985). "The Psychology of Waiting Lines." In J. A. Czepiel, M. R. Solomon, & C. F. Surprenant (Eds.), The Service Encounter (pp. 113-123). Lexington Books. [Classic research on service psychology showing uncertain waits feel significantly longer]
[2] Thompson, D. A., et al. (1996). "Patient Satisfaction in the Emergency Department: A Survey of General and Psychiatric Patients." Annals of Emergency Medicine, 28(6), 657-665. https://pubmed.ncbi.nlm.nih.gov/8953956/ [Shows transparency about delays improves satisfaction]
[3] Mark, G., Gudith, D., & Klocke, U. (2008). "The Cost of Interrupted Work: More Speed and Stress." Conference on Human Factors in Computing Systems. University of California, Irvine. https://www.ics.uci.edu/~gmark/chi08-mark.pdf [23 minutes to refocus after interruption]